iDly is a Software as a Service company offering Digital Identification services to Universities and Institutions in Ireland. Founded by Mechanical Engineering Student and former Students Union Officer Finn Murphy, iDly was formed in order to develop, improve and commercialise the highly successful Trinity Digital Student ID. This ID started as a University funded campus project and was launched in a pilot scheme in September 2015. Now, this pilot has been downloaded over 6,000 times and has a 35% penetration in the Trinity student body. iDly now holds a worldwide exclusive license to exploit this technology for commercial purposes and we hope to launch our new fully featured commercial product in TCD in September 2016 and following this launch in other institutions around the country. In addition to providing a digital identification service for students we plan to develop online marketplace and analytics tools for bodies operating in the student space.