“[Through LaunchBox] I’ve learned that in a startup you have to trust your instincts and make the tough calls early. Don't be indecisive. If you use logic and rationale you will usually come to the right decision.” - Dylan Scully, Co-Founder of MatchDay, LaunchBox 2016

Founders: Jack Boyle, Jonathan Deane, Ian O’Reilly, Dylan Scully

One line description: MatchDay is a free to play real time sports game that allows users to make in game predictions during live sports events in order to win prizes.


The story

MatchDay is an interactive mobile technology company which provides a free to play real time sports game that allows users to make in game predictions during live sports events in order to win prizes. It is an interactive mobile technology company They aim to add a competitive and social edge to watching live sports.

The MatchDay team is made up of Computer Science graduate Jack Boyle, Physics graduates Ian O’Reilly and Dylan Scully and BESS graduate Jonathan Deane.

What MatchDay states makes them different is that they partner with brands in order to provide prizes for our users. The platform is a unique and engaging way for brands to connect with consumers.

Speaking of the project Jonathan Deane, said: “We had always played fantasy football together and loved the competitive element but were often frustrated by the experience. We realised that our generation desired a more on-demand experience from fantasy sports. We still desire the same social and competitive elements but wondered if we could create real-time games that could be played and that would be more fun and immersive to play than traditional fantasy sports.”

The journey

The MatchDay team emphasise how LaunchBox teaches “the process of validating an idea and strengthening it.” The opportunities provided by LaunchBox allowed the start-up to speak directly to successful entrepreneurs and receive direct mentorship. The programme also helped them overcome the challenge of identifying the product market explaining that “every set back we faced strengthened our company.”

Speaking of his experience of LaunchBox, Jonathan Deane said, “We got to tweak our business model and product over the summer with the help of the mentors in LaunchBox, which was incredibly helpful. At the end of the programmme we were awarded the Blackstone highest potential start-up award and are now delighted to see how far the Enterprise Ireland New Frontiers program can help us fly.”

Where are they now?

MatchDay are launching in February on iOS and Android in time for the 6 Nations. They are talking with potential corporate sponsors to partner with for their launch Recently they were awarded the prize for No. 1 sport tech startup globally at One-Zero conference in Dublin. They are supported by Enterprise Ireland and the New frontiers programme. We will be launching first for Rugby, Soccer and GAA and then expanding into new markets globally (the U.K. and the USA) in time for the 2017 seasons starting in November